ELK Designs worked with Willows Home Traders to create a beautiful space for their second homewares retail store for Newcastle, opening in Westfield Kotara.

We were strongly influenced by the style and aesthetic of the iconic local brand, with a prominent colour palette of natural nudes, pinks & mustard, paired with a strong monochromatic base palette of black and white to help showcase the hero of the show; the art and homewares on the walls and shelves.

The fit out needed to be practical and budget friendly, so we focussed on key elements like the pink tile clad reception desk, and designed simple ways to create a sense of space with the Willow’s painted archways to frame the shelving. Custom overhead hanging frames and art wall screens were designed for an easy and flexible use of the retail space as they grow into their new home.